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ProPak Asia 2023 “Food Foresight Masterclass”
Understand & Act on Emerging Trends & Scenarios for Business Success

The world is in a “polycrisis” of turbulent geopolitics, economics, and environmental stress. Thrilling new tech breakthroughs face obstacles and side-effects. Consumer lifestyles and values are shifting, shaped by concern for wellness and sustainability, and swayed by new perceptions and beliefs.

 

These disruptive dynamics are transforming the food system. Old mindsets and formulas are stale. The great challenges and potential of the Asian market are becoming harder to address. More than ever, new strategies for food system transformation are needed for competitiveness, wellbeing and stability of both countries and firms across the region. To seize opportunities, food sector leaders require a new level of understanding and perspective on emerging issues and foresee, shape and act for the future.

Delegates will receive a Certificate of Achievement

and privileged online access to emerging foresight tools and research

Designed for food sector leaders from across the public and private sectors, this Masterclass:

📌 Highlights emerging risks, opportunities and discontinuities shaping the future of food
📌 Draws on insightful food processing and manufacturing sector case examples, with a focus on the Asia-Pacific
📌 Imparts key foresight frameworks and techniques, with interactive hands-on application
📌 A Future Food Scenario exercise will help delegates chart emerging futures for their sectors and organisations, and develop sustainable plans and innovation priorities for a future-ready competitive edge

Session outline (2.0 hrs):

1. Emerging strategic landscape for the agrifood industry (15 mins)

• Insights on emerging issues from Cornucopia’s foresight research and consultations
• Understand external & internal drivers of change

2. Overview of strategic foresight & its use in business and policy (15 mins)

3. Frameworks and techniques for understanding food system transformations (40 mins, including tea break)

• Horizon scanning
• Emerging issues analysis – futures wheels & triangles
• Challenging organisational assumptions & mindsets
• Backcasting, Narratives & harnessing stakeholder perspectives

4. Future scenarios for the food sector (40 mins)

• Scenario development & translation into business strategy
• Insights from Cornucopia’s expert scenarios

5. Takeaways, Certificate Presentation, and Conclusion (10 mins)

For more information, please contact: Mr. Putthaporn Pudmalung
Tel: +66(0)2 036 0500 Ext. 263 Email: [email protected]

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